India’s leading B2B supplier of stone-studded, weightless gold jewellery aims to empower retailers with fast-moving, affordable luxury.
Kolkata, India – June 10, 2025 — Pushpa Jewellers Ltd, a leading Indian manufacturer of lightweight 22KT gold jewellery, has announced a strategic expansion in its product line and retail partnerships, strengthening its position as the go-to B2B supplier for gold jewellery retailers across South India. With a mission to combine elegance, affordability, and speed, the company is disrupting traditional jewellery supply chains through its unique value proposition: stone-studded gold jewellery with zero stone weight.
Addressing the Biggest Retailer Pain Point: Dead Stock and Low ROI
For years, jewellery retailers have struggled with bulky inventory, high capital lock-in, and gold wastage from heavy, outdated designs. Pushpa Jewellers Ltd (PJL) solves this through ultra-lightweight manufacturing techniques and 100% resale-supported models that reduce product risk and improve inventory turnover.
“Our mission is simple,” said a spokesperson from PJL. “We want every retailer to sell more jewellery with less gold weight, while giving their customers a premium feel at an affordable price. It’s not just gold—it’s intelligent gold business.”
Innovative Product Line Meets Regional Taste
With a design philosophy rooted in both tradition and trend-awareness, PJL offers a curated line of:
- Kanthi Sets
- Necklace Sets
- Guttapusalu
- Stone-studded bangles, pendants, and chains
Each piece is BIS-hallmarked and crafted for specific markets like Hyderabad, Chennai, Bangalore, and other high-demand retail zones in South India.
Trusted by Retailers. Built for Growth.
Retailers working with Pushpa Jewellers benefit from:
- Zero stone-weight billing (more gold value for less)
- Fast delivery within 3–5 working days
- Exchange & resale-friendly models
- Designs that convert in both walk-in and online retail environments
The company regularly showcases at leading B2B jewellery exhibitions including IIJS, JJS, and regional expos in Bangalore and Hyderabad.
About Pushpa Jewellers Ltd (PJL)
Founded in 2009 and headquartered in Kolkata, India, Pushpa Jewellers Ltd (PJL) is a B2B gold jewellery manufacturer specializing in lightweight 22KT stone-studded jewellery. Known for its zero-stone-weight designs, fast shipping, and retailer-focused service, PJL has become a trusted partner for jewellery retailers looking to optimize margins, reduce inventory risk, and meet the evolving demands of modern consumers.
Website: https://pushpajeweller.com
Instagram: @pushpa_jewellers_ltd
Markets Served: India-wide (focus on South India)
Media Contact
Pushpa Jewellers Ltd
Email: info@pushpajewellers.in
Phone: 033 – 41805050
Website: https://pushpajeweller.com
Instagram: @pushpa_jewellers_ltd
