Digital Marketing Executive

Digital Marketing Executive – Full-Time

Location: Unit 4A, 4th Floor, Tirumala 22, East Topsia Road, Bus Stop: Topsia Bypass, Kolkata – 700046

Office Hours: 10:00 AM – 7:30 PM

Job Summary

Are you passionate about digital marketing and ready to lead innovative online campaigns? We’re hiring a motivated and results-driven Digital Marketing Executive to manage the entire digital presence of our brand. You’ll take charge of our websites, SEO, social media, paid advertising, and content strategies to drive brand growth and lead generation.

Key Responsibilities

• Website Management & Optimization: Manage and maintain the company website with best practices in digital marketing. Regularly update content and track performance metrics.
• Search Engine Optimization (SEO): Conduct keyword research, including digital marketing terms. Improve on-page and off-page SEO using tools like Google Search Console and SEMrush.
• Social Media Marketing: Develop and post engaging content on Instagram, Facebook, LinkedIn, and blogs. Create reels, stories, and event-based campaigns aligned with digital marketing strategies.
• Performance Marketing: Plan and manage Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn Ads. Conduct A/B testing to optimize campaign performance and ROI.
• Branding & Creative Collaboration: Work with designers to create banners, ads, and other visual assets while maintaining brand consistency across digital marketing channels.
• Lead Generation: Build and optimize lead generation funnels and landing pages to drive conversions.
• Competitor Analysis: Research digital competitors, industry trends, and apply insights to strengthen digital marketing strategies.

Candidate Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–4 years of experience in digital marketing, SEO, and online advertising.
• Proficient in tools such as Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics platforms.
• Creative thinker with excellent content writing and communication skills.
• Self-starter capable of managing complete digital marketing operations independently.

Why Join Us?

• Take full ownership of impactful digital marketing campaigns.
• Collaborative and creative work culture.
• Opportunities to scale digital growth across multiple brands.

How to Apply

Interested candidates should send their resume and portfolio to our HR team. Take the next step in your digital marketing career today!